Marketing Executive

Marketing Executive Jobs

Marketing executive jobs… did you know?

Similar jobs: Marketing officer, assistant marketing planner

Who helps spread the word about a fantastic product or service? From dreaming up viral social campaigns to helping to make brochures that catch the eye or even standing dressed as a hot dog in the street, marketing executives display endless creativity in coming up with ways to drive sales and create positive buzz.

Marketing is a great career opportunity for people who want to capture the public’s imagination. Expect a lot of variety in your working day, with planning and networking as well as promotion involved.

Industry: Sales, Marketing and Procurement

Marketing executive officer job trends

How much money can you make as a sales executive?

£18,000 – £35,000 (UK average)

Recent labour market information says you can earn on average between £18,000 and £35,000 a year as a marketing executive in the UK.

Your starting salary can vary because of factors like level of experience, training, or location. Your salary as a marketing executive will increase over time as you build skills, knowledge and experience – especially if you head into a managerial role.

What entry qualifications and training do you need for this job?

School, college and training

You’ll benefit from having a minimum of five GCSEs or their equivalents in grades 9-4 (A*-C), especially in English as your work will involve both written and verbal communication.

Although it’s not a requirement, many marketing executives have previous retail, sales or PR experience. They can often also have further education up to degree level in a marketing, English, media or business-related subject.

Qualifications can include BTECs, HNC/HNDs, foundation degrees and degrees.
Useful topics to study include:

  • Marketing
  • Advertising
  • Communications
  • Business
  • English

Many marketing employers have graduate training schemes available.

Graduates can also enter this profession with a different degree, although it will help to show employers how their education and work experience has made them a good fit for a marketing role.

The Chartered Institute of Marketing (CIM) and Communication, Advertising and Marketing Education Foundation (CAM) offer recognised qualifications that can be studied full or part-time in colleges or via distance learning:

  • CIM professional diploma in marketing
  • CIM professional postgraduate diploma in marketing
  • CIM chartered diploma in marketing
  • CAM diploma in marketing communications

Don’t have a degree or relevant work experience?
You may find these CIM qualifications useful:

  • CIM introductory certificate in marketing (entry-level, open to all)
  • CIM professional certificate in marketing (for those with some marketing experience or those with A-levels or the equivalent)


Marketing apprenticeships are available across the UK. They are an opportunity to earn a salary and gain relevant workplace skills and experience while you study for an industry-recognised marketing qualification. Apprenticeships can also lead to further job opportunities with your employer.

Career Progression

With time and experience you could become a marketing manager or head of marketing
Once you have enough time and experience to build a strong CV and network of contacts, you can become freelance and work as a marketing consultant.
Gaining marketing experience will help you to move into related business areas like advertising, PR or sales.

What experience do you need for marketing jobs?

Work experience

It can help your application if you have done work experience or volunteering which has required you to promote, sell or spread the word about a campaign or product in some way. For example, street fundraising (also known as ‘chugging’) would show your enthusiasm, self-confidence and drive.

Examples of relevant work experience include:

  • Work shadowing (even if it’s just for a day)
  • Work placements in a company
  • Work experience placements on a college or university course

Volunteering and personal experience

Volunteering with an organisation that has an office base could give you the opportunity to help out with promoting the organisation through social media, leafletting or other means.

Creating your own blog or setting up a strong social media presence can show employers you have an understanding of what’s involved in building brand reach and getting people interested in the content you share.

What skills do you need for marketing executive jobs?

Useful skills to highlight to your employer when applying for jobs like this one include:

  • Great written and verbal communication skills
  • Creative approach
  • Teamworking skills (you could be working on your own or as part of a team)
  • Self-confidence skills, with enthusiasm and motivation to help a campaign succeed
  • Good personal presentation and hygiene as you are the ambassador for a product or service
  • Good organisation, planning and IT skills – you could be scheduling tweets or writing content and creating media promotions for clients on a daily basis

Vocational qualifications and work experience will help you build these skills over time.

What does a marketing executive do?

You could be working in-house for one organisation to promote their business, or you could work for an agency and take part in building marketing campaigns for multiple clients. Maybe you have one business to promote, or maybe you have lots. Either way, you have to really understand what kind of audience they want to reach and how your messaging can increase sales of their product or service.

Some day-to-day job responsibilities include:

  • Researching customer and market trends
  • Researching potential profit drivers in the form of target markets and possible sponsors
  • Helping to create and plan out marketing campaigns
  • Using software systems to track customer engagement and email campaigns
  • Writing copy for promotion, whether it’s for online features, print brochures, snappy tweets or anything else where words can help your client or business sell
  • Providing content for social media and online presences like websites
  • Tracking the effectiveness of campaigns and reporting on those results to the marketing manager or the client.

Your first steps into marketing executive jobs

Marketing executive jobs are advertised under different job titles. When you’re looking on job boards, look for the following types of job:

  • Marketing apprentice
  • Digital marketing apprentice
  • Social media apprentice
  • Junior marketing executive
  • Graduate marketing executive
  • Graduate marketing trainee

Careers Help
Your Life and Career Choices
Become a Young Professional
Youth Friendly Employer Sponsors: VHR Technical Recruitment
See all Careers
Aged 14-24? Become a Young Professional
It’s free. It’s quick. And it could be a massive step forward in your career.
Aged 14-24? Thinking about next steps in jobs and careers? Become a Young Professional – it looks great on your CV.
Get started
Apprenticeships & Training
Graduates, College & Uni
Getting a Job
School & Exams
Starting Your Own Business
Volunteering & Work Experience