by Chris Reynolds of Ingeus
How important is a cover letter to your hiring process?
A cover letter is very important to our hiring process – along with a CV, we ask our applicants to answer specific questions as to why they are suitable for the role. This informs us of their understanding of the role they are applying for, and how their skills and experience match the role. This provides a greater opportunity for the applicant to sell themselves into the role quite specifically, over and above our sifting their CV for the skills and experience we are seeking in candidates.
Can you give an overview of a great cover letter?
A great cover letter should:
Answer any questions which the advert or application process requires.
Be positive.
Be specific and evidenced – it’s not enough to write ‘I’m a great team player’. There should be examples of when you have practiced that skill. This is a great opportunity to highlight your experience and will send an employer to specific areas of your CV.
Focus on the job you are applying for. Show the employer you understand what will be expected of you in the role, and why you will enjoy it or have a passion for it. If possible, do some research on the specific site, store or organisation – demonstrate your knowledge of them.
What would you consider to be poor content in a cover letter?
Not answering any questions which are specifically asked in the job advert.
Long lists of buzz words without any evidence behind them. ‘I am a hard-working, enthusiastic team-player who can also work on their own initiative.’
If the cover letter is poor quality will you still look at the CV?
I would look at the CV, but very briefly and it would have to be outstanding.
What would be your number 1 tip when writing a cover letter?
Be specific to the job, and provide evidence of your skills.
Do you have a top tip for writing an industry/sector specific cover letter?
Show your understanding of what the industry / sector focus is.
