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Youth Friendly Employer Award

We provide guidance and support to organisations working with young people. If you are an employer that works with young people, or is looking to start, expand or enhance your work in this area the Youth Friendly Employer Award can support you in a number of ways.

Are you committed to attracting and developing a diverse future workforce?

Ensure you are supporting diversity and inclusivity agenda’s

Benefit from being part of an expert-led community

Reach a network of 350,000 young people

Support to develop a quality strategy for employing young people

The Youth Friendly Employer Award is a quality kitemark that provides you with a means to benchmark, assess and be recognised for your current strategy. It will also support you to attract a diverse pool of future talent to ensure you get best value from your recruitment, training and development strategies.

  • A quality kitemark for employers
  • Attract candidates aged 14-24 for apprenticeships & early careers
  • A powerful recruitment, retention & development tool for employers

The Youth Friendly Employer Award assesses organisations against a best practice framework and is recognised by government and supported by organisations such as WorldSkills UK and Movement to Work.

The Youth Friendly Employer Award is held by a range of organisations including:

Here’s what Partners and Youth Friendly Employer Award Holders are saying about us…

testimonial coca cola ep vertical
testimonial worldskills uk vertical

Using the Youth Friendly Employer Award as a recruitment & branding tool

We work closely with all our Youth Friendly Employers to better understand their brand and opportunities so that we can create engaging, youth friendly content for them on our careers hub.

We build employer profiles that provide an insight into who you are, what you do and why working for you matters. Our expert writers know just how to make employers stand out to our 14-24 audience.

We support our network of Youth Friendly employers with their recruitment and brand campaigns, connecting them with our network of over 350,000 young people.

Using the Youth Friendly Employer Award as a development tool

Wherever you are on the journey to becoming a Youth Friendly Employer, our framework and supporting resources can guide you to develop, enhance and be recognised for embedding best practice.

Resources supporting Award Holders include:

  • A guide to working with schools
  • Work experience workbook for students
  • Example job descriptions
  • Template policies and procedures
  • Webinars with leading employment specialists on topics such as inclusivity, developing an apprenticeship programme, supporting young disabled people, mentoring best practice and much more

Insight and expertise examples

Work Experience Employer Guide
Webinar: Developing a Youth Employment Strategy
Developing a Quality Kitemark for Apprenticeship Employers Supported by Key Partners
Rt. Hon. Anne Milton MP Supports the Work of Youth Employment UK

On signing up to become a Youth Friendly Employer Award holder you’ll benefit from full access to a wide range of resources to support your youth employment strategy and delivery. The process will ensure that your opportunities are inclusive, and that you are reaching a diverse cohort of young people, as well as reducing your recruitment and retention costs.

For more information please email to arrange a call with our team.

Frequently asked questions

Download FAQs (PDF)

What areas of our business will the Award cover?

The Award looks at three areas of your youth employment work – explore, experience and employment.

Explore – what you do to engage young people before they make career decisions

Experience – what you do to support young people to have meaningful experiences in your business

Employment – what roles you have to support young people into careers in your business (entry level, apprenticeships, graduate employment etc)

Why is the focus on these three areas?

These are the key ways in which employers engage young people, and we want the Award to support employers to operate to the very highest standards. It helps the employer achieve maximum value and ROI from their interventions, as well as supporting them to achieve their diversity, inclusion, recruitment and retention goals. It will also ensure that young people have the best possible experiences which will help to build their confidence and skills as they transition into employment.

How long will it take to be ready for assessment?

This depends on where you are in your journey; many employers are already offering quality experiences in these areas, so the process of gathering the data for assessment is often straightforward. For them, the benefit of the Award is to evaluate what they are already doing and reflect on the processes against a quality framework. In all cases so far, the assessment process has provided these employers with ideas for innovation and improvement. The Award also allows them to be recognised for the great work they are doing.

We work closely with other employers who need our support to develop in some areas before they are ready for assessment. We offer the guidance and resources they need over a period of up to 6 months to ensure they are ready for assessment. We want to support all employers to achieve the Youth Friendly Employer Award.

What support will I get?

Once you sign up to the Award you will have access to our comprehensive resources, advice, templates, webinars and case studies. These will all help you to develop and enhance your offer and ensure you are ready for assessment. The value of the templates and resources are significant and can save time and money for those organisations who may not yet have all their company policies in place.

Who carries out the assessment?

Depending on the size of your organisation, the assessment is either carried out over the phone or onsite in person and led by one of external delivery partners.

How often am I assessed?

We assess our employers every two years.

How do I know this is a quality assessment?

We work with SLQ, a qualification body that provides external quality assurance to our assessment process. We can provide their criteria and the Goldsmith’s, University of London review on request.

I just want to have an employer profile on your careers hub. Can I do that?

No; we are committed to providing young people with information about quality opportunities and the Youth Friendly Employer Award assures that quality.

What is the cost?

The costs are based on the number of employees in your organisation. The cost is for two years and includes all you need for the Award, your member’s dashboard and assessment. It also includes the build of your employer profile on our careers hub.

Pricing Structure


No. Employees Assessment Type
1-20 Telephone £1,250
21-50 Telephone £1,500
51-100 Telephone £2,000
101-999 Telephone £3,000
1,000-4,999 Onsite £4,500
5,000+ Onsite £7,000

Pricing excludes VAT and is subject to Youth Employment UK terms and conditions. EOE.

Contact Us

Email and a member of our team will be in touch with you shortly to help with your enquiries.

Talent Match Mark Award Winners

Prior to the Youth Friendly Employer Award, employers could apply for the Talent Match Mark Award. See all Talent Match Mark Award Winners who have demonstrated their commitment to creating experiences and opportunities for young people.

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